Applications for Talent Brewery 2023 are now closed
But we’ll be back in 2024 for another cohort so please do read on to learn more about Talent Brewery, and follow us on our social channels to find out when applications are open again.
Path ways
But we’ll be back in 2024 for another cohort so please do read on to learn more about Talent Brewery, and follow us on our social channels to find out when applications are open again.
Talent Brewery is a 13 week paid internship programme from draftLine, in-house creative agency for AB InBev - the people behind beers like Budweiser, Corona and Stella Artois.
Whatever your story, whether you’re fresh out of university or looking to change careers, start building a career in advertising by working on real projects from our London office.
Got a way with words or an eye for visuals? Want to pose in front of a billboard with YOUR work on it? Maybe you’ve started shooting and editing your own content, or have the organisational skills to keep a production on track…
Week 1 | Intro To draftLine
Week 1 will mainly be all about getting you ready to show us what you can do.
draftLine is part of AB InBev, and big company like ours needs lots of systems to help everything run as it should.
You’ll get set up with everything you’ll need as part of the team, like an email address, Slack account and building pass so you can get around the office…and not get stuck in the bathrooms.
Once the admin’s sorted, we’ll get going with the fun stuff.
Weeks 2-4 | The Creative Team
The Creative Department constantly looks for ways to make our beers famous with fun, culturally relevant ideas to get people talking, make an impact and improve business results for our brands. They’re made up of an Executive Creative Director, Creative Directors, Art Directors and Copywriters.
Unearthing insights
Great ideas need a basis. It all begins with an insight - a problem, statistic, behaviour or tension out in the world we can act on. You’ll learn how and where to find the right ones for the brand you’re working on, so you can start coming up with great ideas.
Creative and engaging ideas to solve business problems
What makes a great idea stand out? You’ll learn techniques for coming up with ideas and how to tie them in with business objectives.
How to craft ideas
An idea can start as one line of text or a scribbled drawing. But a lot of fine-tuning happens before that idea goes out into the world. You’ll learn how to take a good idea and turn it into a great one.
Weeks 5-7 | The Design Studio
The Design Studio work closely with the Creative Team as part of the Creative Department. They bring ideas to life visually at every stage of the creative process, from mock-ups of initial ideas to delivering the final files for our ads.
Composition
Design fundamentals: laying out your design and using grids, the importance of typography and how to source and modify imagery.
Brand Guidelines
The do’s and don’ts of working with a Visual Brand Identity. How to interpret it, where you can push the boundaries …and even break the rules.
Presenting Skills
Telling a story around your design is just as important as the design itself. You’ll learn the art of getting clients excited about your work and the role of moodboards and mock-ups in progressing projects through to completion.
Weeks 8-10 | The Production Team
You’ve got a great idea everyone’s excited about. Now the work *really* begins…how do you make it happen? That’s where Production come in, from working out how much everything will cost, to organising shoots and keeping everything on track throughout. The team are made up of a Head of Production, Executive Producer and Producers.
Pre-production
You’ll see how the plans for a production are laid out. From getting your eyes on the creative brief and proposed idea, to working out costs, negotiating budgets and figuring out timings.
Production
What to expect while in production, how to deal with issues that come up and keep things running smoothly. You’ll learn tricks of the trade in managing the people involved, including external production companies, creatives and clients.
Post-production
You’ll discover the full post-production process and get a hands-on understanding of every aspect. This is how we go from a shoot to final film and delivery via edit reviews, special audio, VFX and SFX treatments.
Weeks 11-13 | Intern Choice
Creative, Design and Production. Take your pick and start honing your skills in a particular area.
Creative
In the Creative Team, you’ll focus on either Copywriting or Art Direction. You’ll work within the department, getting access to live projects and continuing to learn the fundamentals of the job.
Design
In Design, you’ll get to grips with using software like Photoshop, Illustrator and InDesign to create assets for your own social media channels.
Production
In Production, you’ll choose any part of the production process you’d like to explore further and do just that.
Plugged into all things social? This pathway could (blue) tick all your boxes if you’ve started your own pages or just want to see how we manage some of our world famous brands’ accounts and send their ads into the world…
Week 1 | Intro To draftLine
Week 1 will mainly be all about getting you ready to show us what you can do.
draftLine is part of AB InBev, and big company like ours needs lots of systems to help everything run as it should.
You’ll get set up with everything you’ll need as part of the team, like an email address, Slack account and building pass so you can get around the office…and not get stuck in the bathrooms.
Once the admin’s sorted, we’ll get going with the fun stuff.
Weeks 2-6 | With The Social Team
The Social team are responsible for running our brands’ social media accounts. They’re made up of Social Media Leads, Social Media Managers, Social Media Content Creators & Social Creatives.
Influencers and Creator Management
What do we look for when working with influencers and content creators and how do the partnerships work?
Content creation and curation
How we create content for our brands’ social media pages and choose which third party content to share
Copywriting
Crafting the perfect caption for our social media posts
Planning
Balancing brand schedules, key events, special days and reactive moments through content calendars & more
Topline insights and analytics
Measuring the success of our social media content
Community management
Who wants to be in a one-way conversation? How and when we engage with our audience
Weeks 7-11 | With The Media Team
Where would we be without the Media team? They’re in charge of spending the paid media budgets on our campaigns. They advise which platforms we should advertise on & how much money should go behind our ads. In the Media team we’ve got a Heads of Media, Senior Media Managers and Media Executives.
Overview of media market, with a focus on on digital
A guide to the media buying landscape, from Out Of Home to YouTube ads
Paid platform training (Meta, YT, Snapchat) e.g. setting up campaigns, formats etc.
How we spend our media budget and alter creative assets for better results on different platforms
ABI marketing processes (fundamentals of planning and buying media at ABI to meet business KPIs)
The role media plays in helping the wider business to succeed
Weeks 12-13| Intern Choice
Decision time! For this pathway, you’ll have the choice of spending the last two weeks with either Media or Social. You’ll build on your new understanding of the fundamentals and work on a small project to put your skills to use.
Social
In the Social team, you’ll be building out a content calendar and content report to give you practical experience of the day-to-day running and management of our accounts.
Media
For Media, you’ll focus either on the planning or building of a campaign. Deciding how to split a media budget, or learning the nuts and bolts of how we pay for ads and get them seen by our consumers.
Great ideas are built on sound strategy that lays the foundation for creative brilliance. Love digging into Discord and finding new cultural trends on TikTok? If you’re excited by understanding people and communities on a deeper level, you could be a Strategist in waiting…
Week 1 | Intro To draftLine
Week 1 will mainly be all about getting you ready to show us what you can do.
draftLine is part of AB InBev, and big company like ours needs lots of systems to help everything run as it should.
You’ll get set up with everything you’ll need as part of the team, like an email address, Slack account and building pass so you can get around the office…and not get stuck in the bathrooms.
Once the admin’s sorted, we’ll get going with the fun stuff.
Week 2 | Intro To Strategy
The Strategy team work closely with the brand teams to define the direction they want to go in. With this decided, they’ll collaborate with the Creative Team to help produce ideas that fit the strategy and deliver on their plans. The Strategy team is made up of a Head of Strategy, Strategy Partner, Lead Strategists and Strategists.
Advertising Strategy 101
The basics on advertising strategy and what it’s there to do.
Roles & Responsibilities of a strategist
What your day-to-day as a strategist looks like.
Different Types of Strategy & What Makes a Great Strategist
What attributes do you need to succeed in different areas of Strategy? How can you polish and develop them?
Collaboration
Understanding where Strategy fits into a wider business, and who your key partners as a Strategist will be.
Weeks 3-5 | Insights
Think of insights as truths. They’re the backbone of strategic thinking, and they come in different shapes and sizes. You’ll be introduced to a variety of them and shown how they’re used practically. For each type of insight you’ll learn how to find them, different outputs, what separates a good one from a bad one and some famously great examples. Then we’ll see how you can combine them to create a unified proposition.
Audience Insights
Behaviours or patterns noticed amongst our followers, consumers, or people that are aware of our brands.
Cultural Insights
Broader trends within wider culture in the areas we sell our product (e.g. the UK).
Brand/Product Insights
How perceptions of our brand are changing or how particular products are being consumed differently.
Category Insights
Changes within the alcohol or beer categories, such as younger people’s decreasing alcohol consumption.
Weeks 6-8 | Briefs
Writing briefs is another key responsibility for Strategists, and a good one will help Creative Teams come up with their best work.
As with insights, there are different types of briefs to get to know, and each serve a different purpose. You’ll learn the rules of brief writing, must-haves and how to present them.
Client Brief
Clarifying the business problem and why the brand needs to do marketing at all.
Creative Brief and Campaign Brief
Broadly defining the communication challenge, giving a sense of who the audience is and offering a broad direction for creatives to explore.
Weeks 9-11 | Campaign Planning
Our campaign will be heading out into the world, so how do we make sure it does what we want it to from a strategic point of view?
Analysing Media Insights
Understanding how best to get your message across to people by knowing what media they consume, when they consume it and why.
Planning Touchpoints
Touchpoints are the places our consumers will see the campaign. Should we prioritise digital ads or a big Out Of Home display?
Mapping the Consumer Journey
When and how will consumers get to see our brand and campaign communications? What do we want them to think or do at the different stages?
KPIs and Measurement
What are the Key Performance Indicators? Do we want to increase sales, awareness, or something else? And how do we measure the success of a campaign.
Weeks 12-13 | Intern Project
Insights
Create a Pen-Portrait
Bringing an audience to life by going beyond statistics to bring them to life as living, breathing human beings.
Brief
You’ll use your introduction to Strategy to develop, present and get feedback on your first Creative Brief.
Campaign Planning
Take a campaign and map out a detailed consumer journey across various touchpoints to go with it.
Keeping our campaigns running smoothly and staying on top of costs and timings are a vital part of making any agency a success. If organisation and communication are your strong points, this pathway could be for you.
Week 1 | Intro To draftLine
Week 1 will mainly be all about getting you ready to show us what you can do.
draftLine is part of AB InBev, and big company like ours needs lots of systems to help everything run as it should.
You’ll get set up with everything you’ll need as part of the team, like an email address, Slack account and building pass so you can get around the office…and not get stuck in the bathrooms.
Once the admin’s sorted, we’ll get going with the fun stuff.
Weeks 2-4 | With The Project Management Team
The Design Studio work closely with the Creative Team as part of the Creative Department. They bring ideas to life visually at every stage of the creative process, from mock-ups of initial ideas to delivering the final files for our ads.
Processes
Understanding the life cycle of a project, key ‘End To End’ processes and their importance.
Communication & Stakeholder Skills
Written and verbal communication skills and techniques to navigate situations that often arise throughout a project.
Budget & Timeline Management
How to plan for costs and timings, and making sure that everything stays on track.
Weeks 5-7 | With Production
You’ve got a great idea everyone’s excited about. Now the work *really* begins…how do you make it happen? That’s where Production come in, from working out how much everything will cost, to organising shoots and keeping everything on track throughout. The team are made up of a Head of Production, Executive Producer and Producers.
Pre-production
You’ll see how the plans for a production are laid out. From getting your eyes on the creative brief and proposed idea, to working out costs, negotiating budgets and figuring out timings.
Production
What to expect while in production, how to deal with issues that come up and keep things running smoothly. You’ll learn tricks of the trade in managing the people involved, including external production companies, creatives and clients.
Post-production
You’ll discover the full post-production process and get a hands-on understanding of every aspect. This is how we go from a shoot to final film and delivery via edit reviews, special audio, VFX and SFX treatments.
Weeks 8-10 | With Finance And Traffic
Finance and Traffic are in charge of the business’ operational budget and how it’s spent, as well as deciding which members of staff work on what projects.
Tracking and monitoring of cost and income
How the basic incomings and outgoings of a business like draftLine work.
Driving finance KPIs
Deciding on the business’ financial objectives and making sure we hit them.
Helping senior leadership make informed decisions
An introduction to the relationship between Finance and key leadership figures within the business
What is Traffic and Resourcing?
What do we mean by the terms traffic and resourcing, and why do they matter?
Getting to know the Creatives and Design Studio
Who does what within the Creative Department & Design Studio and how we allocate work accordingly.
Workfront and Freelancers
Staying on top of everyone’s workload and managing freelance workers
Weeks 11-13 | Intern Choice
For this pathway, you’ll have the choice of spending the last two weeks delving deeper into whatever you’ve enjoyed most from Project Management, Production or Finance.
The work we make says more about draftLine than anything else, click the link below to see some of the projects we’re most proud of.
Check us outThere are four pathways to choose from. Each is slightly different, designed to let you experience areas of the business relevant to particular jobs and set you on your way to becoming an expert.
At the end you'll have a chance to share what you've achieved with the rest of the agency!
At the draftLine Europe office on Fetter Lane, Central London. You’ll be expected to come into the office so we can spend time with you face to face! But depending on your team, you may be able to do hybrid working. (some days in the office, some days working from home).
None!
As we work with alcohol you must be at least 18 years old.
3rd July - 29th October
When you click on the registration link, you will be directed to the website of the Budweiser Brewing Group. Don’t worry as you will be in the right place! Once you proceed to the next stage, you will have the option to choose your preferred pathway, and we will guide you through the process. Just follow the instructions provided, and you’ll be fine!
We’re a friendly bunch, we just want to get to know you and give you a chance to see whether we’re the right place for you.
Friday 5th May 2023
Unfortunately we can’t accept applications from outside of the UK.
We’ll provide you with a laptop and all the software you’ll need for your time with us.
35 hours per week, spread evenly between Monday - Friday
Of course! The placement is paid London Living Wage.
No, but there is some overlap between pathways and there’ll be plenty of opportunities to collaborate with different departments.
Yes, if there are positions available but unfortunately we can't guarantee that. Either way, you'll receive a pack to help you prepare for applying for jobs in the industry.
Unfortunately this won’t be possible for all applications.
Definitely! Have a look out for when we release our next cohort in 2024.
All open positions will be listed on our LinkedIn page and the draftLine Europe website.
We’re not a suit and tie kind of place, so feel free to wear whatever you’re comfortable in.